Fortune
Fine Dining.
Rooted in traditional Chinese aesthetics, expressed through a contemporary visual language.
Tradition, with a
contemporary spirit.
Fortune Fine Dining & Banquet brings together traditional Chinese design references and a contemporary dining atmosphere.
A copper-toned identity, expressive landscapes and tactile materials form a visual system that moves from the smallest printed detail to the surrounding space.
A defining mark.
A circular composition brings the identity into focus, balancing ornamental detail with a clear, confident signature.
Colour, texture, character.
Copper, dark stone and deep green establish the brand’s atmosphere. Across surfaces and finishes, contrast gives the identity its depth.
A landscape unfolds.
Flowing contours and layered scenery build a decorative language that connects the brand’s printed world with its physical setting.
FROM THE DRAWN LANDSCAPE TO THE DINING SPACE
The landscape becomes a place.
The illustration continues onto the hallway wall, turning a graphic motif into an architectural encounter. Line, scale and material connect the two expressions.
An identity you can hold.
Business cards bring the visual system to an intimate scale, where typography, texture and finish work together.
A lasting impression.
The shopping bag carries the brand beyond the restaurant, giving the illustration a new surface and a practical everyday presence.
The atmosphere, online.
The website translates the identity into a digital setting, extending its colour, imagery and visual rhythm to the screen.
Every detail belongs.
Menu cards and promotional print bring the elements together, creating a consistent visual experience at each customer touchpoint.
