07 / CONCEPTUAL DESIGN / CULTURAL IDENTITY
Let’s Pray!
Let’s Play!廟遊
Temple culture,
a playful perspective.
Let's Pray! Let's Play! is a self-initiated graduation project that reinterprets Hong Kong's traditional temple culture through contemporary visual identity, illustration, and interactive design. Inspired by temple architecture, religious symbolism, and traditional practices, the project transforms cultural elements into an accessible and playful visual experience.
01 / CULTURAL IDENTITY
Tradition, reinterpreted.
Temple architecture and cultural symbolism become a contemporary visual language, expressed through the identity and illustrated poster.
02 / INTERACTIVE EXPERIENCE
Culture in your hands.
A mobile interface concept extends the visual identity into a digital setting, exploring another way to encounter the project’s cultural language.
03 / PRINTED EXPRESSIONS
A tangible visual language.
Name cards, postcards and souvenir tags carry the identity into printed objects. The 2018 Conqueror Design Contest entry explored this visual language through textured Conqueror paper stationery applications.
04 / CULTURAL REINTERPRETATION
A fortune to unfold.
Developed for the 2023 entry, the interactive fortune-telling paper cup concept reinterprets the existing visual language through an everyday object. Traditional temple fortune sticks and written fortunes inform the concept.
05 / RECOGNITION & AWARDS
An evolving exploration.
Two entries trace the project’s development from paper-based identity applications to an interactive cultural object.
- 2018
- Conqueror Design ContestFinalist
- 2023
- TWGHs Ginny Man Chinese Culture & Creativity PrizeMerit Award