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05 / BRAND EXPERIENCE & ACTIVATION

My Earthday

From brand expression to everyday experiences.

My Earthday is an eco-conscious lifestyle brand bringing together playful visual storytelling, family-oriented products and sustainability-inspired experiences. The project explores how a consistent brand language extends across campaigns, merchandise, retail environments, collaborations and community activities.

My Earthday illustrated products and packaging arranged in a warm, nature-inspired setting
01 / BRAND EXPRESSION

Playful by nature.

Seasonal compositions and everyday product stories bring a consistent, playful visual language to social campaigns.

My Earthday social campaign compositions featuring seasonal messages and illustrated brand graphics
Seasonal campaign expressions
My Earthday cushion compact and packaging photographed among soft white cushions
My Earthday product-focused social campaign compositions with colourful illustrations and photography
Product stories in a shared visual language
Child holding My Earthday cushion products outdoors beside a brand character figure
02 / PACKAGING & MERCHANDISE

Beyond the screen.

Illustrated characters, colour and graphic details extend the brand’s visual expression into tangible products and merchandise.

My Earthday seed-pencil packaging with coloured pencils and illustrated brand artwork
Seed pencils / Packaging
My Earthday illustrated notebook with a playful theatre-themed cover
Notebook / Everyday expression
Blue My Earthday Christmas stocking with illustrated character and balloon artwork on a Christmas tree
Christmas stocking / Seasonal merchandise
03 / RETAIL & COLLABORATION

Connecting with the audience.

From retail shelves to family settings, the brand takes on a physical presence through product displays and seasonal collaboration imagery.

A / Retail Presence

My Earthday Citysuper retail display with products, campaign signage and a large character figure
Citysuper / Retail presence
Close view of My Earthday products and brand graphics on a Citysuper retail shelf
Citysuper / Product placement

B / Christmas KOL Collaboration

Christmas collaboration photograph of two children holding My Earthday products
Christmas collaboration photograph of children with My Earthday gifts beside a decorated tree
Christmas collaboration photograph featuring a child and My Earthday product assortment
04 / COMMUNITY ACTIVATION

Bringing sustainability to life.

Extending the brand beyond products and promotions, a Mid-Autumn family workshop brought sustainability-inspired creativity into a shared, hands-on experience.

Families taking part in a Mid-Autumn lantern-making workshop for My Earthday
Mid-Autumn / Environmentally conscious lantern-making
END OF SELECTED WORK / 005

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