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SELECTED WORK / 004THREE CLIENT PROJECTS

Packaging
& Physical

Selected packaging projects spanning creative concepts, structural development, material decisions, and physical brand experiences.

01 / FEATURED PROJECT — EPIONCE

Holiday Gift Set

End-to-End Packaging Development

Open Epionce holiday gift box displaying skincare products and a festive tree illustration

From concept
to craft.

Starting with a collection of skincare products and an open creative brief, the project developed into a complete festive gifting concept. From visual direction and structural packaging design to material selection, print finishes and supplier quotations, the work brought creative development and production planning together.

Responsibilities

  • Developed the festive concept and visual direction from a supplied selection of skincare products.
  • Created packaging artwork and structural dielines.
  • Selected materials and proposed printing finishes.
  • Coordinated packaging production requirements and supplier quotations.
Epionce holiday packaging concept presentation showing all four views
Concept development & packaging views
Epionce skincare products presented with the holiday gift packaging
The complete gifting presentation
02 / SELECTED PACKAGING WORK — SEAFOOD PRINCESS

CNY Gift Packaging

Brand Adaptation & Structural Packaging

Working within
a brand.

Working with an established set of brand graphics, this project translated existing visual assets into a physical festive gift box. The packaging structure was developed by independently recreating the dieline from a reference box, then adapting the supplied brand elements into a new festive design.

Seafood Princess Chinese New Year gift packaging in red, using the supplied brand graphics
Seafood Princess Chinese New Year gift packaging in teal, using the supplied brand graphics
03 / SELECTED PACKAGING WORK — MRS. SO

CNY Collaboration Gift Set

Packaging Redesign & Material Direction

Reimagining
a festive tradition.

A Chinese New Year collaboration gift set featuring turnip cake and XO sauce, associated with Mrs. So and Liza Wang.

Building on the previous year’s packaging, this festive collaboration was reimagined through an updated visual direction, material considerations and printing finishes. The redesign aimed to give the established gift set a refreshed presentation while respecting its existing foundations.

Mrs. So Chinese New Year collaboration gift set packaging
Structural mockup of the redesigned Mrs. So drawer-style gift box
The drawer-box structure
The gift set unfoldsA closer look at the drawer opening.
END OF SELECTED WORK / 004

More ideas
to explore.

ALL SELECTED WORK